LEGO® & adidas start years of collaboration
10 de novembre 2020
LEGO® and the sports brand adidas have recently officially announced that they will be partnering for many years and to bring joint products to the market. You can read what you can expect from this collaboration in this blog post.
LEGO® is very active this year in setting up partnerships with other well-known brands and you could already read about the collaborations with IKEA and Levi’s. A little while ago we already got a preview of the new collaboration with adidas with the images of the adidas Originals ZX 8000 LEGO® sneakers.
LEGO® announces that it will bring a diverse portfolio of shoes, clothing and hardware to the market together with adidas in the coming years. With the joint products, the 2 brands want to help children to be creative and learn the skills they need to thrive. LEGO® writes that sport and play allows children to experience the principles of cooperation and fair play, and that children build mental resilience.
New products from LEGO® and adidas will be launched in December 2020. Products with different themes for both children and adults will be launched. LEGO® indicates that it will deliver colourful, innovative concepts to fans that capture the imagination, convey a sense of optimism while reflecting a commitment to inclusivity.
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