LEGO® Top-Notch In Corporate Social Responsibility
15 septiembre 2017
This year, LEGO® Group is ranked number one as the Reputation Institute (RI) released the result to the public of the 2017 Global CSR Reptrak® 100 survey. This was developed to measure the Corporate Social Responsibility (CSR) reputation of companies. The challenge of gaining good reputation in corporate social responsibility is difficult to all companies. But LEGO® has been very competitive as it started the year as number 2 on the list of the most regarded company in the world in terms of corporate reputation. Marjorie Lao, Chief Financial Officer of LEGO®, commented on the recent announcement of the Reputation Institute: “We are honoured to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better”. The report is based on 170,000 ratings from 15 largest countries around the world. The Reputation Institute (RI) used the RepTrak® 100 Study by asking the public about the emotional appeal of 100 companies. Moreover, the companies were scored based on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. Being a top-notch in CSR, LEGO® has proven its stakeholder’s support and their commitment to their responsibilities worldwide.
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