LEGO® Bluey sets announced
04 March 2025
Fans of the popular animated series Bluey will be in for a treat! The LEGO Group and BBC Studios have announced a global collaboration to bring the adventures of Bluey, the energetic Blue Heeler dog, to life in LEGO® form. This means fans can expect six brand new LEGO Bluey sets within the LEGO 4+ and LEGO DUPLO® product lines in 2025.
A perfect match for young builders
The announcement of this collaboration marks an exciting milestone. For the first time, Bluey's beloved characters and stories are being combined with the creative possibilities of LEGO. Bluey, her sister Bingo and their parents take fans on hilarious and heartwarming adventures, and these sets will inspire children and families to build and play together.
Michaela Edgerley Stovicek, Head of Preschool at LEGO Group, said, "We are incredibly excited to bring the world of LEGO and Bluey together. It was a collaboration that had been in the pipeline for a while, and we believe these sets are perfect for young builders and their families. Like LEGO, Bluey has fun play and creativity as core values, and that's what makes this collaboration so special."
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios, added, "We are delighted to be working with the LEGO Group on this new line of Bluey products. It offers families a fantastic new way to enjoy the beloved characters and stories from the series, and will provide even more room for imaginative play."
Why Bluey captures hearts worldwide
The success of Bluey is unprecedented. By 2024, it was the most-watched series worldwide on Disney+ and the No. 1 streaming series in the US. In addition, Bluey is the most popular children's show on ABC Australia, CBeebies and Disney+ in the UK, as well as on Disney Jr in Canada, Spain, Portugal, Poland and South Africa. These impressive numbers show how beloved Bluey is by children and parents alike.
What to expect.
The six new LEGO Bluey products will be unveiled this spring and will be available later in 2025. The sets will allow fans to reenact their favorite scenes from the series, from backyard games to neighborhood adventures.
Keep an eye on our website or sign up for our newsletter to learn more about this exciting collaboration. It promises to be a big year for young builders and Bluey fans worldwide!
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