#BuildToGive
06 December 2023
For many families around the world, the holidays are a magical time filled with joy and celebration, but for some families, the holidays can be a difficult time. That's why the LEGO Group encourages everyone to share the superpower of play with children who need it most by building a heart out of LEGO® bricks as part of the #BuildToGive initiative.
For every heart shared on social media or on LEGO Life before Dec. 31 with the hashtag #BuildToGive, the LEGO Group will donate a LEGO set to a child in need of play. The goal of the initiative this holiday season is to give 1.5 million children around the world in hospitals, children's homes or vulnerable communities the chance to play. The sets are distributed through the LEGO Group's network of local charity partners in 24 countries around the world. Since 2017, more than 6.5 million LEGO sets have been donated through the LEGO Group's #BuildToGive initiative.
Build with us too
It's easy to get involved and share some joy and positivity; all anyone has to do is build a heart. It can be big, small, strange or beautiful - there is no right or wrong way to build a heart, just use your imagination! The LEGO Play Well study found that play helps families bond with each other and makes them happier, but a recent LEGO study also found that children spend an average of seven hours a week playing and that one-third of those children spend less than 3 hours - only 2% - of their week on unstructured play. What better reason to bring the family together for some festive fun than to pass on the superpower of play through #BuildToGive.
"Hearts are recognized around the world and in many cultures as a symbol of love, joy and positivity. This year, we are calling on families to once again help us spread that joy by participating in the #BuildToGive initiative," said Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group. "We are now in the seventh year of #BuildToGive. Thanks to people around the world, we have donated millions of LEGO® sets to children in need of play through #BuildToGive. We look forward to seeing all the different interpretations of hearts this year and are grateful to once again be able to turn that creativity and play into a moment of giving."
In addition to this campaign, the LEGO Group is working with a number of charity partners and the LEGO Foundation to bring play to children in need in communities around the world. These programs allow children to develop life skills such as problem solving, collaboration and communication, which promotes their well-being and helps them succeed in a fast-paced world.
About #BuildToGive
As part of the #BuildToGive 2023 Holiday activation, the LEGO Group is donating one LEGO® set to charity for every heart built with LEGO bricks and shared on social media with #BuildToGive. The total annual donation is up to 1,500,000 LEGO sets with a total value of USD 15,000,000.
Supporting another charity
ToyPro is also supporting a good cause with its customers this year. Namely the Erasmus MC in Rotterdam. Together with ToyPro's clients we want to donate flower sets. As a client you can donate a flower polybag. For every 3 polybags that are donated, ToyPro makes sure that a larger flower set is donated. This way we can all make the hospital stay a little more pleasant and colorful. This can be done through this link. Want to know more about this initiative? Then you can read that here. Don't forget to follow us on social media: Instagram, Facebook or TikTok.
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